Stakeholder perceptions of sustainability and possible behaviour in a biosphere reserve

The sustainability of biosphere reserves is arguably linked to socio-economic factors, yet limited research exists that links sustainable development, and tourism with reserves. There thus a need for studies determine how stakeholders engage in the process sustainability. Determining stakeholders' perceptions can be useful during several stages conservation programme implementation. These could also indicate would participate programme. This aimed gauge entrepreneurs' possible behaviour as custodians Marico Biosphere Reserve. was operationalised by determining their applied thematic analysis which identified themes related necessity protecting natural resources, designation uncertainties ensure As there link between behaviour, these results were further contextualised protection motivation theory, raised concerns about self-efficacy response costs hinder desired protective reserve. Practical implications relate employing bottom-up management approach, creating awareness, increasing social cohesion, while theoretical suggest extending theory place attachment cohesion dimensions. Future recommendations are suggested.